"Buying jeans is one thing. A wedding dress is another. Ariella Adika, 28, a fashion creative director who lives in Edgewater, N.J., goes on Fashism several times a week, especially on her shopping trips. “If I’m in a store, I will wait to hear what people have to say,” she said.
When it came time to pick a wedding dress, she took no chances. With the help of her mother and sister, Ms. Adika found a $3,000 ivory floor-length gown by Dominique Daniela at a boutique in New Hope, Pa. It had large origami folds and a black sash that tied around her waist.
She loved it, but was understandably nervous, so she snapped a photo at the bridal store and turned to her friends on Fashism. Nearly everyone thought the origami folds seemed too heavy for her small frame. “You’re not wearing the dress, the dress is wearing you,” a poster, tianaco, wrote.
Ms. Adika took their advice and found a second dress at Modern Trousseau, a boutique in Manhattan in the same building where she and her husband run a fashion showroom. The new dress was also ivory, but instead of floor-length with dramatic folds, it had a pleated bodice with a rose-embroidered A-line skirt.
It was perfect, she thought. In fact, she didn’t need a second opinion, and plans to walk the aisle in it."
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