Hilary Swank was initially just planning to design a line of T-shirts that
“provided motivation and inspiration,” but then she thought to herself,
Hey, if Jessica Simpson can design lingerie, and Justin Bieber can design scented cardboard tags, and JWOWW can design swimsuits, then why can't I design a full range of gym clothes?
So she talked to the Designers Management Agency (who are apparently the same masterminds behind the goldmine that is sure to be Rachel Roy and Amar'e Stoudemire's forthcoming collaboration), and now they're helping her develop "a contemporary, outdoor, athleisure brand,” said DMA co-founder Marc Beckman. They're currently interviewing real fashion designers to partner with Swank on the project, and no, I've never heard the word "athleisure," either.
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