Model scouts in Brazil are looking for the next Gisele Bündchen. They have figured out that the genes of girls who look like a model in the way she does — with light skin, light hair, and tall, naturally thin figures — come from German and Italian ancestry and may also have a dash of Slavic blood. While more than half of Brazil's population isn't white, more than half of Brazil's models are scouted in a southern rural region comprising about one-twentieth of the nation's population. Gisele and Alessandra Ambrosio, who were discovered at 13 and 12 respectively, come from these parts.
The region is proud of its reputation for hotness. But Brazil as a whole — more than half of which is black — is also proud of its hotness. Frustrations have emerged over the world not recognizing all of Brazil's skin tones as beautiful. While Brazilians embrace beauties with darker skin, the fashion industry in the rest of the world gravitates toward paler Brazilian models.
“I was always perplexed that Brazil was never able to export a Naomi Campbell, and it is definitely not because of a lack of pretty women,” said Erika Palomino, a fashion consultant in São Paulo. “It is embarrassing.”
Scouts have begun looking in darker-skinned regions, but they have a long way to go. Prosecutors recently forced São Paulo Fashion Week to make sure that at least 10 percent of its models were of African or indigenous decent. In 2008, 28 of the 1,128 models in the event weren't white.
-NYMAG
If anyone can make a trench sexy it's Gisele. Iconic outerwear brand London Fog is clearly aiming to vamp up its image. This is Gisele's first fashion cameo after the announcement ofher pregnancy. Dari Marder, chief marketing officer, London Fog, commented, "Nobody is sexier or more beautiful than Gisele Bündchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand." Marder added, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life." 'Tis true — I'm focusing on the allure of the classic trench, not Gisele's growing belly. Look out for Gisele in her sexy trench in October fashion, lifestyle, and entertainment magazines, outdoor billboards and online.
Yay! More Pregos! I love it :)
Just when Adriana Lima's new fall Givenchy campaign launches, she has to go on bump watch. Lima confirmed she is pregnant by her husband, NBA star Marko Jaric. 
has said that the was skipping the maternity clothes, but with baby number 4 on the way, Heidi is turning toProject Runway winner and maternity designer Christian Siriano for a little help looking chic.
Why is it every hot young thing in Hollywood is beyond obsessed with Wildfox? 
V magazine loves to pull something special for each of their issues (any why not, the change facing the fashion industry is impacting most heavily upon fashion print media at present, uh no more Nylon mags...) and their Summer 2009 issue is no different. A multi-cover issue, it features models Eva Herzigova, Naomi Campbell, Daria Werbowy, Claudia Schiffer, supermodel Gisele Bundchen, and hypermodel Kate Moss in six different, though equally loud, photographs by Mario Testino.
Joe’s Jeans is having a open model search for one male and one female to be featured in a Joe’s world-wide ad campaign. 
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