Look Book Love: H&M Garden Collection, Spring '10

H&M has given me another reason to look forward to Spring. Its new Garden Collection — in stores today and modeled by the illustrious Natasha Poly — is not only flirty and fresh, but also sustainable. Every piece from this collection was designed using organic materials, recycled PET bottles, or textile waste. Who would have thought discarded waste could be turned into girly chiffon frocks, garden print tops, crisp linen shorts, and rad blazers? If this doesn't make you want to recycle, I don't know what will.I Love.

Sonia Rykiel For H&M!

Just in time for Christmas, H&M has announced its latest designer collaboration: Sonia Rykiel for H&M. And for the first time, this collection will be lead by lingerie. The lingerie collection will launch in H&M stores Dec. 5 and — another first — will be available in Sonia Rykiel boutiques around the world. The "Queen of Knits" will then release a second collection featuring an iconic knitwear collection for women and girls as well as playful accessories on Feb. 20, 2010.

"It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel, in a recent news release. Something to look forward to!

Jimmy Choo for H&M

H&M just announced that it will be launching a new line of women and mens shoes and handbags with none other than Tamara Mellon, the founder of Jimmy Choo. I’m totally down for designer looking shoes and bags at affordable prices. High fashion on a budget sounds good to me.

Sneak Peek! H&M Fashion Against AIDS Collection

H&M is no stranger to philanthropy.
Like in the past, the retailer has collaborated with major celebrities to fight AIDS.
This year, the likes of Estelle (above, whose tee says Life is too short, have sex, be safe), Katy Perry, Dita von Teese, Roisin Murphy, and Cyndi Lauper have lent their drawing skills to sassy t-shirts whose 25% of sales will be donated to youth HIV/AIDS awareness projects.

"The designs have a real '80s feel to them. Fighting AIDS is always of great importance, and H&M is overwhelmed with the enthusiasm and the commitment from each and every celebrity involved in this collection," said Ann-Sofie Johansson, H&M head of design.

The tees hit your local H&M's DIVIDED department May 28!