Tuesday, May 12, 2009

Sneak Peek! H&M Fashion Against AIDS Collection


H&M is no stranger to philanthropy.
Like in the past, the retailer has collaborated with major celebrities to fight AIDS.
This year, the likes of Estelle (above, whose tee says Life is too short, have sex, be safe), Katy Perry, Dita von Teese, Roisin Murphy, and Cyndi Lauper have lent their drawing skills to sassy t-shirts whose 25% of sales will be donated to youth HIV/AIDS awareness projects.

"The designs have a real '80s feel to them. Fighting AIDS is always of great importance, and H&M is overwhelmed with the enthusiasm and the commitment from each and every celebrity involved in this collection," said Ann-Sofie Johansson, H&M head of design.

The tees hit your local H&M's DIVIDED department May 28!

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