In keeping with the frugal times and the need to celebrate the Sponge Bob Square Pants 10th year anniversary, Simmons Jewelry Co. is collaborating with Nickelodeon/Viacom Consumer Products on a SpongeBob Square Pants jewelry and watch line to debut fall '09 with items ranging from $150 to $75,000.And to make sure that the Diamond Empowerment Fund, a nonprofit created by Russell Simmons, is well funded, there will be an auction of a "12-carat total weight diamond-encrusted Sponge Bob pendant" (shown above) that will be "displayed in a one of a kind, custom made abstract box".I love me some Sponge Bob... but I don't think I will be rockin' this bling...
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